Most businesses stick to having one domain concluding that it’s enough to get the exposure needed. This is simply not the case and we are here to tell you why. Read on and you may just agree.
#1 PEOPLE ARE NOT AS LITERATE AS WE WOULD LIKE TO BELIEVE
From typos to general mistakes or forgetting the exact term it is simple for any of us to make mistakes. It is after all human nature. Investing in misspelled variations of your domain name can help you overcome this hurdle.
#3 SAFEGUARDING YOUR BRAND
Save your unique website from copycats trying to create a rivalling website with a similar name especially if your brand is well known. They will attempt to latch onto your success and feed off your hard work. Purchasing more than one domain will mean your visitors will be redirected to your site instead.
#4 REBRANDING AND RETAINING YOUR CONSUMERS
If you are wanting to change the name of your business your best bet is to keep the old website that will take people to your new site. This will save them from confusion and the frustration of not discovering you with ease.
#5 BOOST SEO OPTIMISATION
This allows for sitemaps to find you easier and in turn sets you higher on the Google search engine tool.
#6 EXPANDING YOUR BUSINESS TO DIFFERENT MARKETS
It is always smart to explore as to how you can cultivate your business, especially concerning international expansions. Using various domains within different countries is a clever way of accomplishing this. For example tlmp.com.au can easily be discovered and based in Canada with the domain tlmp.com.ca will provide your business with a huge increase of traffic.
These simple, but important factors should be taken into consideration when contemplating investing in more than one domain.